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Arena Toolbox

Discover for building winning campaigns.

AI Campaign Stack

Your AI tool directory by HGL

Artificial Intelligence
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DNC Playbook

A guide for State Parties and Coordinated Campaigns on running campaigns that win in 2026 and Beyond.

Campaign Management General Campaign Resources Organizing
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Text: Democratic National Committee Playbook a Guide for coordinated campaigns and state parties. Picture: a hand holding a ballot placing a vote with a donkey on it into the ballot box.

Creating Videos for Social Media

In this tool, you'll find two resources to help you make videos for social media.

Digital
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Communications Calendar

Get proactive with your calendar to get your message out.

Academy Campaign Management Candidate Communications General Campaign Resources
Worksheet
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Campaign Budget – Comparison

If a budget feels daunting start by comparing to past campaigns.

Arena Cup Campaign Management Candidate General Campaign Resources
Worksheet
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DNC Playbook

A guide for State Parties and Coordinated Campaigns on running campaigns that win in 2026 and Beyond.

Campaign Management General Campaign Resources Organizing
Guide
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Brand Voice & Messaging Guide

Establish a shared voice, tone, message structure, and emotional range for your candidate.

Communications Digital General Campaign Resources
Guide
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Field Tests Guide

Guidance on how experimentation strengthens campaigns, teams, and movements by Center for Artistic Activism

General Campaign Resources Organizing
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Social Media Accessibility for Campaigns

Understanding Barriers and Best Practices

Digital General Campaign Resources
Guide
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Arena’s Political Tech and Consultant Catalogue

Guide to the tech and consultant landscape.

General Campaign Resources
Guide
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Secure AI Toolkit for Campaigns

A security-first approach to AI adoption by Defending Digital Campaigns

Artificial Intelligence General Campaign Resources
Guide
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Data Commons

Data Commons is an initiative from Google to put the latest publicly available data at your fingertips.

Data General Campaign Resources
Google Site
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Google’s AI Tools for Campaigns

Practical session on using Google's AI tools and cybersecurity strategies.

Artificial Intelligence Digital General Campaign Resources
Video
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Defending Digital Campaigns Knowledge Base

Explore cybersecurity threats facing organizations and campaigns, and dive deep into what you can do to protect yourself, your organization, and your work.

Data Digital General Campaign Resources
Guide
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Best Practices for Maximizing AI and Cyber Security with Google

Practical session on using Google's AI tools and cybersecurity strategies.

Artificial Intelligence Digital General Campaign Resources
Video
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Google Civics Playbook

Your comprehensive guide to Google for your campaign or organization.

Artificial Intelligence Campaign Management Candidate General Campaign Resources
Guide
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Campaign Staff Offboarding

Your guide to transitioning staff off your campaign post-election.

Campaign Management General Campaign Resources
Guide
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Office Shutdown

Your guide to closing offices, closing out contracts, and collecting supplies post-Election.

General Campaign Resources
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Google Maps for Campaigns

Find unique and easy ways to leverage Google Maps for your campaign team.

Campaign Management Data General Campaign Resources
Guide
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Printing for GOTV

Get a jump start on designing your literature for GOTV Canvassing and Mail

Campaign Management General Campaign Resources Organizing
Canva Template Guide
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GOTV Canvassing Checklist

Get prepped and ready to make the most of your GOTV Canvass

General Campaign Resources Organizing
Guide
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Using Google Sites on Campaigns

Level up how you share links to all of your volunteer and staff resources

Digital General Campaign Resources
Google Site Worksheet
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Rank Choice Voting Explained

Deck’s Rank Choice Voting FAQ

Data General Campaign Resources
Guide
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