Social Media Accessibility for Campaigns

Accessibility and disability inclusion are important for every aspect of a campaign, from events to policy platforms. Digital accessibility is a key part of this, as websites, emails, and social media get the candidate’s message out to the world. Digital platforms are important tools for voter persuasion, volunteer recruitment, fundraising and get-out-the-vote (GOTV) efforts. Campaigns must make their digital communications accessible to reach potential voters, volunteers, and supporters in the disability community. 

In this resource, Disability Victory shares their best practices for social media accessibility and real-world examples of where campaigns have made their digital communications accessible and where they’ve fallen short. You will learn:

• Why it’s important to be consistent with your campaign’s accessibility
• How assistive technology works and how it interacts with social media content
• How campaigns can write meaningful alternative text 
• How to evaluate social media trends for their accessibility
• And more!

By

Sarah Blahovec | Co-Founder, Co-Director, & President | Disability Victory

Neal Carter | Co-Founder, Co-Director, & Vice President | Disability Victory

For more from Disability Victory check out their Make Access A Practice series.