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Arena Toolbox

Discover for building winning campaigns.

AI Campaign Stack

Your AI tool directory by HGL

Artificial Intelligence
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DNC Playbook

A guide for State Parties and Coordinated Campaigns on running campaigns that win in 2026 and Beyond.

Campaign Management General Campaign Resources Organizing
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Text: Democratic National Committee Playbook a Guide for coordinated campaigns and state parties. Picture: a hand holding a ballot placing a vote with a donkey on it into the ballot box.

Brand Voice & Messaging Guide

Establish a shared voice, tone, message structure, and emotional range for your candidate.

Communications Digital General Campaign Resources
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Creating Videos for Social Media

In this tool, you'll find two resources to help you make videos for social media.

Digital
Guide
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Brand Voice & Messaging Guide

Establish a shared voice, tone, message structure, and emotional range for your candidate.

Communications Digital General Campaign Resources
Guide
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Social Media Accessibility for Campaigns

Understanding Barriers and Best Practices

Digital General Campaign Resources
Guide
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Google’s AI Tools for Campaigns

Practical session on using Google's AI tools and cybersecurity strategies.

Artificial Intelligence Digital General Campaign Resources
Video
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Defending Digital Campaigns Knowledge Base

Explore cybersecurity threats facing organizations and campaigns, and dive deep into what you can do to protect yourself, your organization, and your work.

Data Digital General Campaign Resources
Guide
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Best Practices for Maximizing AI and Cyber Security with Google

Practical session on using Google's AI tools and cybersecurity strategies.

Artificial Intelligence Digital General Campaign Resources
Video
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Prep For Meta Ads Digital Ads Blackout

Get your Meta ads prepped and ready for the final days before the Election

Digital
Guide
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Using Google Sites on Campaigns

Level up how you share links to all of your volunteer and staff resources

Digital General Campaign Resources
Google Site Worksheet
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Digital Ads Playbook

Navigate the World of Digital Ads

Digital
Guide
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Digital Calendar

Plan your digital content

Digital
Guide Worksheet
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Digital Ads Planning

Integrate digital ads into your campaign

Digital
Guide Worksheet
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Digital Ads Content Development

Find inspiration and create great content

Digital
Guide
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Digital Ads Setup

Get your digital ads up and running

Digital
Guide
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Email Calculator

Estimate the impact of email

Digital
Worksheet
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End of Cycle Digital Checklist

How to handle your digital assets after Election Day. By Priorities USA

Digital
Guide
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Managing Digital Firms

Questions to ask & digital glossary

Digital
Guide
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Creating Free Custom Shortlinks

With the help of Switchboard create and manage your shortlinks

Digital
Guide
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Digital Fundraising Events

Moving fundraising events online

Digital Fundraising
Guide Worksheet
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Meta Digital Advertising Pixel

Optimize your digital advertising program with a Meta Pixel.

Digital Fundraising
Guide
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Livestream with Zoom

Livestream with Zoom

Digital
Guide
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