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Arena Toolbox

Discover for building winning campaigns.

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Filter By Phase of Campaign

Quick Start AI Guidelines

Helping Democratic campaigns and organizations leverage generative AI responsibly and effectively

General Campaign Resources

Unleashing Unstoppable Voters Guide

A Creative Campaign Toolkit

General Campaign Resources Organizing

Writing Your Political Resume

Your resume has one job to do: get you an interview. Includes four on-demand video modules.

Careers Post-Election

Campaign Plan

Create a plan to win

Campaign Management

Campaign Budget

Plan your campaign's budget from now thru Election Day.

Campaign Management

Blue Rose Message Testing Library

Find your most persuasive talking points backed by real data.

Communications

Campaign Calendar

Work backwards from Election Day, and break down silos and align your teams with one campaign calendar

Campaign Management General Campaign Resources

Organizing Goals Calculator

Establish organizing program goals for your Arena Cup campaign.

Organizing