DNC Playbook

The inaugural DNC Playbook is here to provide state parties and campaign staff with:

• Guidance on how to modernize how they organize based on our learnings from 2024 and case studies of innovations in 2025 
• Best practices to reach key constituencies we lost ground with in 2024 
• Resources to improve how campaigns recruit, train, and retain campaign staff! 

Created by the Democratic National Committee

Campaign staff, here’s how to use use the Playbook:

• Are you working on an organizing program in a state? Check out the Organizing Re-Model section for inspiration for writing scripts, additional tactics to consider, and organizational structures.
• Are you deciding what organizing tools to use for your campaign? Check out the Technology Pilots section to view the findings from the DNC’s 2025 pilots, and see if any of those tools could be a good fit for your team.
• Are you strategizing on how to reach key constituencies in your district? Check out the Community Power Fellowship section to view best practices from local community organizers who have successfully organized diverse communities on the ground across the country.
• Are you curious about what innovations took place in 2025? Check out the Case Studies section to learn from innovative programs launched on campaigns last year.

A few reminders:

• No candidates, states, or campaigns are the same. The Playbook provides baseline principles, templates, and guides that can be adapted to organize on any race.
• Take from it what’s helpful. Throughout the Playbook we encourage states and campaigns to take ideas that are helpful, leave what doesn’t work, and to challenge our ideas.
• The Playbook is a living document. As we test and pilot strategies, we will update the Playbook to highlight what’s working and where we can pivot.