Do you ever feel like your digital content is at best disorganized and at worst reactive? The Digital Program Calendar helps you take a holistic approach to your digital media strategy. Using the calendar template, you can plan out your emails and social media posts, which allows you to:
- Drive a narrative by reinforcing themes across media
- Pace your asks
- Vary the campaign’s voice by changing senders
- Align your team on message
In this toolkit you’ll find a best practices guide for producing content for email, Facebook, Twitter, and Instagram, as well as a calendar spreadsheet so you can plan ahead and review everything you are posting.
The calendar give digital content creators to manage their process for content creation. There are dropdown menus for type of digital content, goal, and status of the content with space to add in details about theme, ask, sender, and drafts of content.