Google Civics Playbook

Google is a cornerstone piece of infrastructure in our organizations, and we might not even realize it.  If you are managing a campaign or organization, this Google Civics Playbook is essential. It will help you not only get started managing your Google accounts but also unlock the full potential of your Google Workspace. If you are just starting a campaign or organization, the Google Civics Playbook will help you get started. 

Within the guide, you will find the following:

• Set up a Google account for an organization
• Make your account secure
• Protections for high-risk users
• Build a YouTube channel
• Enhance your YouTube presence
• Guidelines for Bulk Email Senders
• Boost creativity and productivity with AI tools
• Understand anything with Notebook LM
• Amplify your online presence
• Workspace for your Organization

This guide includes links to evergreen resources where Google keeps support materials up to date with the latest information.

This playbook will guide you through the steps necessary to set up your YouTube channel and establish a presence on the platform. This guide outlines the guidelines for sending bulk emails from your Google domain. It also serves as an introduction to some of the AI features, including Gemini and Google Lens, as well as their integration into Google products. 

IF you plan to run ads on Google, this guide will let you know what steps you need to take to get verified to run Google Election Ads. 

By: Google

Updated 4.15.2026