Targeting Model Validation

You have created your universe and moved on to the next important task. Now your team is in the field and having conversations with voters. Then the questions start coming coming .

• Is this data right?
• Did we pick the right support model for my universe creation?
• Is this a universe right?
• Why is there a strong supporter of our opponent on my canvass list?

These questions can cause stress, but don’t worry you are not the first person to attempt to answer these questions. We have a template that can be used with your VAN data to produce some simple charts that will provide clarity.

The tool is help you quickly build charts that show how effective a model is at prioritizing your voters.

This tool will give you guidance on how to pull data from VAN’s counts and crosstabs.

We also provide guidance on how to read and analyze chart data for different scenarios.

This also includes an example of model documentation. Models are advanced analysis tools that can used in targeting voters based on a likelihood to support a candidate or issue or assess how likely they are to turnout in a given election. Models can vary in quality and their usefulness can change based on how often they are updated.

Model documentation is a summary of how a model was created and how to approach using a model. This is something you can request from a vendor who has created a model or from a state party who is providing access to a model.