Arena Tool
Campaign Targeting
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Campaign Targeting
Guide
Campaign targeting can feel daunting with jargon like universes, predictive models, or triple prime voters. We wanted to give you a guide that shows you how to approach building lists of voters for the purposes of persuasion or turnout.
Use this guide to learn the following:
- Assessing capacity for voter contact
- Persuasion universe creation
- Turnout universe creation
- Tiering universe based on your capacity
- Important questions to ask before finalizing your universes
