Arena Tool
This guide provides best practices for crafting your GOTV Universe. This is for big and small campaigns as they navigate various targeting tools. Following these best practices will help your campaign target the right voters during GOTV.
Use this guide to help you understand targeting models and choose the right one. Inside, we include basic targeting recommendations that can act as a starting point. We also provide pointers for final adjustments, depending on your method of outreach.
This guide will also discuss how we align our targets with our capacity and budget so we can prioritize in a way that makes sense for our campaign.
We have also added a google word doc template that will help you document your GOTV Universe so your team is ready to use it.
Need more targeting help?
Tailored specifically for Democratic and progressive campaigns, RunningMate maximizes impact and effectiveness, enabling you to reach progressive voters with the right message.
Updated 8.26.2024
Podcast
Video
