Campaign Targeting — Arena

Campaign Targeting


Campaign targeting can feel daunting with jargon like universes, predictive models, or triple prime voters.  We wanted to give you a guide that shows you how to approach building lists of voters for the purposes of persuasion or turnout. 

Use this guide to learn the following:

  • Assessing capacity for voter contact
  • Persuasion universe creation
  • Turnout universe creation
  • Tiering universe based on your capacity
  • Important questions to ask before finalizing your universes

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