Digital Ads Planning



It is essential to set forth a deliberate plan for incorporating digital ads into your campaign’s voter contact, volunteer recruitment, and fundraising strategies. The planning guide and planner spreadsheet will help you track specific ads and information helpful to having a wholistic digital ads program. Whether you are a one-person team with a small digital ads budget or you are working with a team to execute your ads, this tool will help you navigate the lingo and essential considerations for digital ads.

In this guide, you will find:

  • Planning questions
  • Platform variables that influence ad planning
  • How to keep track of and communicate your ads plan

Related Tools

We need your support.

Arena needs your help to convene, train and support the next generation of candidates and campaign staff. Our programs are designed to make politics more accessible to more people. That’s why everything we do is free or low cost. This is made possible by the support of generous donors. Chip in to help progressives build winning campaigns.

Thanks for checking out our toolbox.

Please enter your email address for access.