Digital Ads Planning



It is essential to set forth a deliberate plan for incorporating digital ads into your campaign’s voter contact, volunteer recruitment, and fundraising strategies. The planning guide and planner spreadsheet will help you track specific ads and information helpful to having a wholistic digital ads program. Whether you are a one-person team with a small digital ads budget or you are working with a team to execute your ads, this tool will help you navigate the lingo and essential considerations for digital ads.

In this guide, you will find:

  • Planning questions
  • Platform variables that influence ad planning
  • How to keep track of and communicate your ads plan

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