Campaign Glossary

Download

About

It’s come to our attention that campaigners use a lot of jargon. We hope the definitions in this glossary will help you to build your campaign vocabulary and successfully navigate a world where “universe” refers to a list of voters, and not the cosmos. If, in your work, you come across a term is not defined here, get in touch and we’ll add it to our glossary.

Related Tools

We need your support.

Arena needs your help to convene, train and support the next generation of candidates and campaign staff. Our programs are designed to make politics more accessible to more people. That’s why everything we do is free or low cost. This is made possible by the support of generous donors. Chip in to help progressives build winning campaigns.

Thanks for checking out our toolbox.

Please enter your email address for access.