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Campaign Glossary

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Glossary of campaign terms Guide

Categories: General Campaign Resources

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It’s come to our attention that campaigners use a lot of jargon. We hope the definitions in this glossary will help you build your campaign vocabulary and successfully navigate a world where “universe” refers to a list of voters, not the cosmos. If, in your work, you come across a term that is not defined here, get in touch, and we’ll add it to our glossary.