Blog
Celebrating 100K Arena Toolbox Downloads!
March 03, 2026
🎉 Today, I’m excited to share that we have crossed an incredible milestone—100,000 Arena Toolbox downloads. 🎉
Thank you to everyone who has used the Arena Toolbox, contributed tools, and helped build this one-of-a-kind resource for campaign staff.
We created the Toolbox in 2018 after seeing too many first-time campaign managers and directors step into demanding roles already feeling behind, tasked with building goals, budgets, and targeting plans from scratch.
The Arena Toolbox ensures no campaign team has to start from scratch, and it does more than save time. It creates space to innovate, test new ideas, and build better systems, rather than scrambling to assemble the basics. Today, it includes more than 100 free guides, templates, and resources designed to support campaign staff at every stage and help them build smarter, stronger operations from day one.
If you’re new to the Arena Toolbox, think of it as a late-night phone-a-friend or the answer to the question “how have campaigns done this in the past?” or “how can I work smarter than past campaigns?”
There’s something for everyone in the Arena Toolbox. Here are a few tools you should check out:
- Writing Your Campaign Plan: Start your campaign here or explore this guide to learn more about how campaigns work.
- Campaign Budget: Budgeting can feel intimidating, but this tool breaks it down into simple steps.
- Campaign Cash Tracker: You can’t spend money you don’t have on hand. This tool helps you track money in and money out so you can plan accordingly.
- Quickstart AI Guidelines: AI is here, and it’s time to set some guidelines for your team. Use this tool as a starting point to ensure your team is using it ethically and effectively.
- Using Google Sites on Campaigns: Google Sites can be a powerful tool to make sharing info with your team or volunteers easier.
- Printing for GOTV: There are so many amazing tips and tricks in this tool, including a door hanger template!
- Political and Non-Profit Salary Database: This one-of-a-kind free database helps you search titles and roles to see what salary you can expect for jobs you’re interested in.
- SQL Guide: Unlock the power of SQL to use databases and make the most of your data.
This is just a sampling of tools we think you might enjoy exploring. Visit the Toolbox to search for specific topics >>
You can filter by campaign topic, like management or fundraising, or campaign phase like launch or GOTV.
On the Job Hunt?
We’ve revamped our careers resources to make your job search even easier. With 35 career tools at your disposal, we’ve identified six key starting points based on where you are in your journey. Each one connects you to a curated suite of resources designed to help you land your next role.
Political Job Search Toolkit| Revamp Your Resume| Network to Your Next Job | Crush Your Interview | Negotiate Your Offer | Career Changers
Stay tuned and check back often. We add new tools all the time, and as the cycle gets underway, we will be adding new tools, including a suite of resources to help you navigate the changing digital and AI landscape.
To all the Toolbox users, it’s our honor to help you build stronger campaigns. The tools in the Arena Toolbox are the kinds of resources that were once limited to targeted races or campaigns with the budget for expensive consultants, but the Arena Toolbox makes them accessible to campaigns at every level and breaks them down in a way that feels practical and approachable, not intimidating.