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Digital Ads Playbook

X Ads

In Depth Assessment

While X’s extremely broad and restrictive political ad policy means that most people reading this won’t get much use out of the platform, issue advocacy campaigns may be able to use X Ads to put tweets in front of users outside their organic following through a number of objectives, including awareness, tweet engagement, video views, followers, website clicks, and conversions.

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Quick Facts

X Ads
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Skill Level Needed to Buy Ads

Some Expertise Required

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Typically Managed By

Communications & Digital Staff, Ad Agencies

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Notable Targeting Capabilities

  • Geotargeting
  • Behavioral targeting
  • Demographic Targeting
  • Behavioral Targeting
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Available Creative Formats

  • Videos (6s, 15s, 30s, 60s, 60s+)
  • Static Graphics
  • Gifs
  • News Articles

Additional Resources

X Ad Archives (No longer active) Creative Ad Specs X Ad Mockup Tool X Ad Campaign Setup Guide Mockup Tool for Search Ads Political content policy Cause-based advertising policy Cause-based advertiser certification X Ad Campaign Setup Guide

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