Digital Ads Playbook

Digital Out-of-Home Ads

In Depth Assessment

Life in a capitalistic society means anything that can have an ad slapped on it, will have an ad slapped on it. This provides for some interesting advertising opportunities out in the real world. “Out-of-home” refers to any advertising found, well, outside of the home, your phone, or your TV. The most obvious and prevalent example is probably billboard advertising, but this term can cover a wide range of options, from screens in elevators to signs in and around transit options or the videos playing on gas station consoles to digital screens on top of cars or taxis. The digital aspect comes into play when some kind of ad tech enables the inventory suppliers to sell the ad space and/or traffic the ad creative. While targeting here is generally limited to just the physical location of the ad space, digital out-of-home (DOOH) provides advertisers with a public space to make a flashy call to action.


Quick Facts

Digital Out-of-Home (DOOH)
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Skill Level Needed to Buy Ads

Expert Touch Needed

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Typically Managed By

Ad Agencies

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Notable Targeting Capabilities

  • Geotargeting
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Available Creative Formats

  • Videos (6s, 15s, 30s)
  • Static Graphics
  • Gifs

Additional Resources

Digital Media Institute Digital Out-Of-Home Creative Specifications Unblast Free Outdoor Advertising Mockups Templates (PSD) AdQuick Digital Out Of Home (DOOH) Media IAB’s Digital Out-of-Home Buyer’s Guide Political disclaimers, typically in line with FEC requirements: FEC Advertising and disclaimers

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