[Playbook]- Audio Ads

In Depth Assessment

For millions of Americans, streaming music, radio, and podcasts are part of their everyday media diets. On platforms like Pandora, Spotify, and iHeart Radio, advertisers can take advantage of a poppy medium in a high-attention environment to reach users with messages and calls-to-action that can stand without a visual element.

While audio inventory can sometimes be accessed programmatically, you frequently would access this inventory via a direct deal with a vendor. Unlike a programmatic campaign where you would likely be accessing multiple audio vendors or publishers through a single buy, direct deals are usually through single publishers and have a minimum spend threshold. There are also companies that aggregate premium inventory from top publishers. These companies give you a more expansive inventory pool without some of the pitfalls of programmatic buying; direct buys with these inventory aggregators will also have minimum spend thresholds.

Audio ad platforms