Many immigrant communities and communities of color use WhatsApp as a primary form of communication among family and friends in their community. It is also a platform highly vulnerable to disinformation.
For any campaign to be effective, it is essential to communicate with voters and volunteers in the spaces they already convene and to combat disinformation on these platforms. Incorporating WhatsApp outreach into your organizing or digital organizing program could help you reach more voters and volunteers authentically and effectively.
This tool walks you through how to run a WhatsApp organizing program. We cover everything from getting buy-in to recruiting and training volunteers to data management.
Contributors: Debra Cohen, Nidhi Khanna, Heba Mohammad, and Taher Hasanali