Our Team

Santiago Martinez

Partner & Data Director

Santiago Martinez (he/him) is a data campaign strategist who runs Arena’s data and analytics. Santiago supports Arena’s training team and oversees the development of the Arena Toolbox, bringing a data-informed approach to Arena’s campaign strategy and support.

Before Arena, Santiago was a Senior Vice President of Data and Analytics at 270 Strategies. There, Santiago’s extensive campaign experience helped campaigns across the country and around the globe run sophisticated data analytics operations. In 2012, Santiago was the North Carolina Data Director for President Obama’s re-election campaign. Santiago resides in the Washington, DC suburbs but maintains a love for his home state of Arizona and has a soft spot for North Carolina.