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Introducing our campaign toolbox

June 21, 2018

There are an unprecedented number of first-time candidates running for office — including many from historically underrepresented communities.

But it’s not easy to be a first-time candidate. There are a lot of barriers to success — like securing the financial resources to run, hiring the best talent, and accessing the tools and proven strategies to mount a formidable campaign.

We’re working to break down these barriers and make politics accessible to a new generation of leaders. And that’s why we’re excited to launch the Arena Campaign Toolbox.

The Arena Toolbox is a collection of tutorials, toolkits, and resources for campaign professionals to run a best-in-class campaign. 

We built the Toolbox with a few principles in mind:

We’ve developed tools in three categories: campaign leadership, organizing, and storytelling.

To activate the next generation of candidates, we must also activate the next generation of campaign talent. Our Toolbox is designed to help the next generation of managers, strategists, and organizers build strong campaigns.

The best part? Our Toolbox is free. Need a budget template? No problem. Guidance for what goes into your campaign plan? We’ve got you covered. Some tips for interviewing and hiring a campaign manager? We’ve got that too.

We’ll continue to add resources to our Toolbox. So stay tuned.