Hulu Ads

Streaming Video

Premium, Full Episode Player inventory, providing a TV-like advertising experience across digital video platforms

Users

~25 million

Meant For

Ad Agencies

Who Is It For

Anyone with high quality video content looking to extend their reach to the rapidly growing segment of voters who consume streaming digital content. Currently, audience targeting capabilities are limited, so it’s best for instances in which reaching a precise audience is not mandatory.

Common Use Case

Great for promoting high quality video content that introduces a candidate, raises name ID, or educates and persuades voters about particular issues.

Strengths

  • High quality inventory – plays within normal commercial breaks, with sound on
  • Reaches mainstream audiences of all ages, particularly younger voters

Drawbacks

  • Not great for driving lower funnel actions- users are not likely to click on ads, and are unable to do so when watching Hulu via connected TV platforms
  • Limited targeting capabilities compared to other digital video tactics

US Political Ad Policies

Disclaimer requirements for creative are consistent with Federal Election law.

CPM by Creative Type

$38 CPM for Statewide targeting
$42 CPM for Congressional districts

*Based on internal data

Notable Targeting Capablities

National, State, DMA & Congressional District

Show list targeting, based on content that over-indexes against a desired audience (age, gender, & political affiliation)

Hot Takes

“Hulu is a great place to make a big splash with high-impact, high-quality video placements. Because most of their inventory is non-skippable and 100% viewable, it is a very powerful tool for persuasion. Historically, they have marketed their ad products to traditional TV buyers so working directly with Hulu via managed service is pretty simple – even for folks who may be less digital-savvy.”

– Cat Stern, ACRONYM

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