Email Calculator

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The Email Calculator is a planning tool that can help set preliminary expectations for email performance on key metrics like opens, clicks, actions taken (like sign-ups), or donations.

Email Calculator is a template that can help users project forward to see the growth of your email list or the decreases in the size of your email lists.

This tool will help you do the following;

  • Impact of open rates, click-through rates, action/donation rates, and unsubscribe rates
  • How your list will change as you send more email, based on your campaign’s email assumptions
  • Project the size of your email with organic email signups and paid acquisition sign-ups.
  • Week by week breakdown of email stats based on email calendar

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