Programmatic advertising is a method of real-time ad buying where the buyer can set targeting and choose inventory from a wide range of sellers. This type of ad buying happens via demand-side platforms (DSP).
Reach:
~25 million
Programmatic advertising is a method of real-time ad buying where the buyer can set targeting and choose inventory from a wide range of sellers. This type of ad buying happens via demand-side platforms (DSP).
Millions
Digital advertising firms
Adobe Advertising, TheTradeDesk, DataXu, DV360, MediaMath
Anyone who is looking to reach their audience online in addition to reaching them on social platforms.
For video campaigns, programmatic is useful for name ID, persuasion, and GOTV efforts. For display campaigns, it’s useful for the objectives mentioned along with list building, fundraising, and other conversion campaigns, thanks to its low cost.
Click fraud is on the rise so be sure results are verified with UTMs and/or a company that can verify your results
Adobe Advertising, TheTradeDesk, DataXu, DV360, MediaMath
Video: $19.54
Display: $11.97
*Based on internal data
CTR (video): 0.34%
CTR (display): 0.29%
VCR (video): 70%
Custom list uploads for voter files
Customizable geotargeting/geofencing
Retargeting
Device ID, IP, household targeting
Contextual lists
Programmatic advertising is a great way to reach specific audiences across all devices and (almost) all sites and apps. Typically, you can receive significantly lower CPMs than buying directly from the publisher in addition to having greater flexibility around inventory. Be sure to use a trusted DSP that can verify your data – programmatic ad buying has a reputation for feeling like the Wild West and, of course, click fraud is REAL, so be sure to be mindful of that.
– Cat Stern, ACRONYM
The Paid Media Tools Assessment is produced by ACRONYM and powered by Arena.
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