Hustle

Peer-to-Peer Texting

Hustle is a peer to peer SMS platform that allows users to quickly send out and receive text messages.

Compared To

Relay, Groundbase, CallHub, Rapid Resist

Meant for

Organizers, Volunteers

Problem it Solves

How do I increase contact rate by using text messaging at scale?

Use Case

A campaign HQ team downloads a list of likely supporters to text to invite to a campaign rally.

Biggest Drawback

There are very few metrics available to admins, and its pricing model is one of the highest in the peer to peer market.

Does it Sync with NGPVAN?

Yes – Hustle can import lists via a button in VAN, and all the data from the SMS campaign syncs back instantly into VAN. It currently has the best VAN sync for any peer to peer SMS tool.

Pricing

$$$$

How Much Does this Cost?

  • Hustle pricing is based on usage.
  • Hustle’s pricing varies widely. Plans are based on the number of “contacts” a campaign uploads into the system, and you can text that phone number unlimited times for a set price. Many plans are in the 10-15 cents per contact range.
  • Additionally, many Democratic state parties will have reseller agreements with Hustle.

Testimonials

“We really enjoyed using Hustle. Organizers loved it and we saw a good action rate – about 8%. However, there was a lot of set-up involved and without a huge digital team it was a big lift on our HQ staff to set up goals on a consistent basis.”

“Pros: Easy UI; effective tool for crowd build, GOTV, etc.
Cons: Oversimplified tool; reporting is not granular enough; tool went down for several hours during GOTV 2018″

The Digital Tools Assessment is produced by ACRONYM and powered by Arena

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